Need some inspiration for what to post across your social media channels? We’re here to help! We’ve put together a bank of content ideas to help you show up consistently, connect with your audience and let people where to find your business.
Tips before you start
- Tag us in your posts so we can comment, share and cheer you on!
- Save and share the market graphics. They’re a quick and easy way to let your audience know you’ll be there.
- Optimise your Instagram bio. Make sure you let your customers know who you are and what you do!
- Don’t stress about creating perfect content. An “imperfect” post is always better than no post at all.
- Do what works for your schedule. Posting once a week consistently is far more valuable than posting every day and burning out.
- Don’t be afraid to reshare content. Your entire audience won’t see every post, so reuse what’s already working. Share the same photo every few months, recycle a caption you loved, or re-post an older product shot with a fresh caption.
General ideas
- Behind the scenes: Give your audience a peek into your world — your workspace, your creative process, or the organised chaos of packing stock and loading up the car before a market.
- Work in progress: Share a sneak peek of what you’re currently working on. People love seeing something come to life.
- New products: Launching a new product or range? Build anticipation by highlighting upcoming products before they’re available.
- Meet the maker: Introduce yourself and any team members. Customers love getting to know the maker behind the product.
- Fun fact: Share something unexpected about you or your business. It could be how your brand name came about, a quirky habit in your creative process, or a surprising ingredient you use.
- Upcoming market dates: Let your audience know when and where they can find you next.
- Where to find you: Share any stockists or stores that carry your products. It’s a good reminder of where customers can shop your products.
- Your personal favourite: Share the product you’re most proud of or that means the most to you and tell your audience why.
- What you love most: Spotlight your favourite thing about your business. This could be your beautiful packaging, your website, or the community you’ve built.
- Throwback: Dig out some early photos of your products, packaging or stall. Showing how far you’ve come is always fun!
- Customer love: Share a testimonial or review from a customer. Social proof builds trust and shows new customers what they can expect.
- Gift guides: Put together a gift guide for upcoming occasions like Valentine’s Day, Easter, Mother’s Day or Father’s Day.
- Proudly Australian made: Remind your audience that everything you make is Australian made. It’s something to be proud of, and it matters to customers who shop with intention!
- Your point of difference: Remind customers what makes your products special — whether that’s being handmade, customisable, small-batch, or something else that sets you apart.
- Product tips & care: Share tips for getting the best use and looking after your products. It adds value and shows you care about the customer experience beyond the sale.
- Your origin story: Tell people why you started your business. The story behind the brand is often the thing that creates a lasting connection with your audience.
- Share the small business love: Shout out some of your favourite fellow small businesses. It’s good for your community and gives customers even more businesses to love!
- Get interactive: Ask your community questions and their opinions like their favourite fabric colour, preferred flavour, next product idea. It’s fun, easy to engage with and give you useful feedback.
- Monthly highlights: Round up your favourite moments and milestones from the past month. Reflection posts help your audience feel like they’re part of your journey.
- Sustainability: If you’re doing something to make your business more sustainable like using eco packaging, local sourcing or waste reduction, share it. Many consumers will notice and appreciate it.
- Recent orders: Snap a photo of a recent order. It shows what other customers are purchasing and gives people a feel for what to expect when they buy from you.
- FAQs: Answer one of your most frequently asked questions. It saves you time answering the question repeatedly, and it means it’s something customers want to know!
- Why small businesses matter: Remind your community why shopping small is beneficial and share what their support means to you.
- Tutorials & how-tos: Share a simple tutorial or tip related to your products. Educational content builds trust and shows customers how your product can be used.
- Newsletter sign-up reminder: Let your followers know they can get updates straight to their inbox. Your email list is something you own, so build it!
Market week ideas
- Special market offer: If you’re running a market deal or discount, let your audience know beforehand. Give your customers an even bigger reason to find you at the market!
- Find your stall: Share the market map with your stall location highlighted. The easier you make it for people to find you, the more likely they’ll come say hello.
- Stall set-up content: Share the transformation of an empty space into your finished stall. Behind the scenes content is always popular!
- Best sellers: Highlight the products that you think will sell the best during the weekend.
- Share the stallholder love: Share the love for your market neighbours and fellow stallholders. It builds community and introduces your audience to other makers they might love.
- Market wish list: Share the stalls you’re excited to check out.
- Market prep behind the scenes: Take your audience through the lead up to market day. This could be as simple as packing boxes, prepping new stock and finalising your display.
- Post-market recap: After the weekend wraps up, share your highlights, best sellers and your favourite moments.
- Most popular product reveal: After each market, share which product was the crowd favourite. It shows other customers what is popular and gives them ideas of what to buy next time!
Video/Reel ideas
- Making your product: Show your process, whether that is sewing, drawing, throwing clay, making jewellery, baking. People are interested in watching makers in action, and it deepens appreciation for what you do.
- Day in the life: Follow your day from start to finish. Audiences love authenticity!
- Before & after: Materials at the start and finished product at the end. The transformation is satisfying and shows the craftsmanship behind what you make.
- Packing an order: Film yourself wrapping and packing a customer order from start to finish.
- Custom order process: If you take custom orders, document the process from brief to finished piece. It showcases your skill and shows potential customers exactly what to expect.
- Market day recap reel: Capture short clips throughout the market weekend — the crowds, your stall setup, happy customers, your stall neighbours. Put them together for a highlight reel that brings the experience to life!
- Studio or workspace tour: Walk your audience through your creative space, your tools and your organised chaos. People are genuinely curious about where the magic happens.
Remember: You don’t need to do all of this at once. Pick one or two ideas that feel natural to you, try them out and build from there. Consistency matters far more than volume and your audience wants to hear from you, just as you are. We’re always here to support you, so make sure to tag us!