Wuli Grooming

Indigenous Country: Gadigal
Surry Hills NSW

Founded by Sydney-based Amadou Doumbia, Wuli Grooming produces all-natural, vegan and cruelty-free hair care products for men and women of all hair types. The brand’s introductory range includes four key products: Curl Cream, Sea Salt Spray, Matte Balm and Shine Balm – each available in two gender-neutral fragrance combinations: Bergamot & Vanilla, Neroli & Sweet Orange.

The word Wuli (woo-lee) is derived from the Bambara dialect of Mali, Amadou’s birthplace, and means ‘to wake up, get up and grow up’. This idea underpins the brand’s philosophy, which is to empower people to look good, and feel great!

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