A look inside The Quiet Lion Studio
Small & sustainable fashion with The Quiet Lion Studio
The Quiet Lion Studio released its first capsule collection of linen pieces just over three years ago. Founder and maker Danielle Hewitt was ready for a change after five years of running a made to measure dressmaking and alterations studio in the Southern Highlands of NSW. Her background in dressmaking and fashion design includes many years of work in theatre costuming in Melbourne. But her passion stretches back to her childhood, where her mother and grandmother taught her to sew.
She began work on that first collection with a focus on ease of wearing, timeless design, and meticulous construction. Also crucial to her was a feel-good factor and a strong focus on sustainability and ethical production.
Commitment to Sustainability.
For The Quiet Lion, Danielle chooses to work with natural, breathable fibres like linen, cotton & wools. She sources the fabric from Australian wholesalers in small quantities, so each piece comes from a limited collection. Often, the fabrics are deadstock or end of run. The Quiet Lion uses these to create pieces that complement the ongoing capsule collection.
Danielle is committed to creating garments with long-term sustainability in mind:
“I am looking more into the life cycle of each garment and asking the questions that we all should be now. What is the lifespan of this garment? Is it repairable as it ages? Can it be repurposed as something else? Can it be donated, or if discarded, will it compost and breakdown?”
The Quiet Lion Studio offers free alterations on new garments and free repairs as a garment ages. They individually cut and create each item for the customer who orders it. This process means you get something made (and, if necessary, altered) just for you. Danielle is passionate about educating consumers to buy less, choose well, and wear it well. As a young, emerging micro-label in a sea of fast fashion, The Quiet Lion Studio is committed to considered designing, ethical purchasing and beautiful crafts(wo)manship.
Small, slow, sustainable fashion at its finest.
A bright future.
Now living and working out of Canberra, Danielle is excited about the future of The Quiet Lion. There are new prints and collaborations in the works, and the new space allows for a shared studio. There are plans for sewing workshops, as well as make do and mend sessions. The goal is to encourage the local community to get the most out of their clothes, learn to make and repair them, and ultimately buy fewer pieces. From Danielle:
“It seems counterintuitive for a fashion label to ask the customer to buy less. But it’s what I believe, and how I wear and teach my values… Being fashionable or on-trend has never really been a part of my message, but being a part of a better, more sustainable future for the fashion industry certainly is.”
Virtual Market Deals.
We can’t wait to shop The Quiet Lion this weekend during our March Virtual Market! The studio will offer free postage for Australian customers and 10% off sitewide for the whole weekend.
There will also be a few featured pieces that are a part of a limited run and only have a few lengths of fabric remaining. The Quiet Lion will apply a little extra discount on these items as it’s likely this will be the last time they’ll be available online. Keep an eye out! And if you grab something, be sure to share it on social media with #imwearingthequietlion.