At Handmade Canberra, we want to support our designers in every way we can to help you succeed in your small business ventures. We got our heads together to think about how we could offer advice, insights and tips on ways to make a creative business brand really stand out and came up with ‘Brandmade Canberra’, our new weekly blog.
Each week, we’ll be bringing you practical and jargon-free advice on all aspects of managing your brand, from the importance of a consistent approach and the key to defining what makes you unique to tips on packaging, stand displays and social media.
Cue our new team member, Caroline Leevers, who has spent her whole career building and managing brands and understands exactly what it takes to match your image to your products, customers and personality. Caroline is quite new to Canberra and loves the seasons (especially Autumn), the big sky, the coffee and all the great events we have here. She runs a small graphic design studio called Callie & Co Design, where she crafts visual solutions from logos through to packaging, brochures and websites. She is passionate about good design and loves working with creative businesses, however small, to create affordable and effective identities that make them stand out. Then she tells the world about them through promotions and social media.
So she has a whole library of ideas about how your business can get the best out of its name, logo and image and ways to shout to the right people about what you do best.
We’ve asked Caroline to get blogging on topics such as how to define your customers, the practicalities of designing the perfect logo, product photography, navigating the social media minefield, building the best website and managing your marketing budget.
We’re very excited to be able to offer this not only to our designers, but to small creative businesses everywhere and can’t wait to see how you put these ideas into practice.